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In 2025, the subscription-based content platform OnlyFans reached new heights, generating an estimated $7.2 billion in total global revenue—a solid 9% increase from the previous year’s $6.6 billion.
The United States remained the dominant force in this booming creator economy, with American users alone spending approximately $2.64 billion on subscriptions, tips, pay-per-view content, and direct messages throughout the year. This figure represents nearly five times more than the second-place country and underscores the platform’s massive popularity across the U.S.
According to detailed analysis from OnlyGuider—a leading OnlyFans search and analytics platform—the U.S. spending total reflects a modest year-over-year growth of about 1.95% compared to 2024. While this pace is slower than in many emerging markets, the sheer scale continues to make America the single most important market for creators worldwide.
The United Kingdom held steady in second place globally, with fans spending around $531 million—still a distant second but showing similar stable growth. Other notable high-spending nations included Canada, Italy, Germany, and Brazil, though none approached the U.S. volume.
Surprising Regional Shifts and Fast-Growing Markets
While English-speaking countries continue to lead in absolute dollars, 2025 highlighted accelerating growth in non-traditional regions:
– India emerged as a major story in the Asia-Pacific area, contributing an estimated $130 million in total spending—driven largely by its enormous population despite lower per-person averages.
– Thailand also performed strongly at $71 million, boosted by tourism, digital nomads, and cross-border payments.
– Parts of the Middle East (such as Saudi Arabia and Kuwait) and Africa recorded the fastest percentage growth rates, with increases exceeding 30% in some areas, thanks to better mobile access and rising digital adoption.
U.S. Cities Lead Per-Capita Spending
When adjusted for population (spending per 10,000 residents), American cities topped many global rankings:
– Atlanta claimed the #1 spot worldwide, with residents spending roughly $525,000 per 10,000 people—far ahead of European leaders like Milan or Helsinki.
– Other strong U.S. performers included Orlando, Miami, and major metros like New York City (the highest total city spending at over $87 million) and parts of Texas (Houston and Dallas).
These patterns suggest that cities with vibrant nightlife, influencer cultures, and tech-savvy young populations drive particularly intense OnlyFans activity.
What It Means for the Future
OnlyFans‘ continued expansion demonstrates the growing mainstream acceptance of creator monetization models. With over 300 million registered fan accounts and millions of active creators globally, the platform has solidified its position as a cornerstone of the digital entertainment economy.
As regulations around age verification tighten in various U.S. states and other countries, and as competition from local platforms rises in places like Asia, industry observers will watch closely to see whether 2026 brings continued steady growth or sharper regional divergences.
For now, though, the numbers speak clearly: in 2025, OnlyFans wasn’t just surviving—it was thriving, powered largely by enthusiastic fans in the United States.
